Astrology stopped being a horoscope column in a magazine a long time ago. Today it is a scrollable, shareable, algorithm-boosted content category that reaches billions of feeds. On TikTok alone, third-party trackers have logged tens of billions of cumulative views on astrology-related hashtags, and on Instagram the #astrology tag sits on tens of millions of posts. What was once a Sunday-paper ritual is now a daily habit for a generation that gets its cosmic guidance in 30-second vertical video.
This piece pulls together the real, point-in-time numbers behind that shift: hashtag reach, the biggest creators, who is actually watching, and how fast the whole thing has grown. One important caveat up front: social platforms change how they report data, and cumulative view counts drift upward constantly. Every figure here is attributed and dated. Treat them as snapshots, not live scoreboards.
How big is astrology on TikTok?
Astrology is one of the platform's most durable content niches, and the hashtag numbers are staggering — even accounting for the fact that a single video can rack up views across multiple tags. According to aggregator TikTokHashtags.com, the headline tags break down like this (cumulative, as tracked in 2025):
Behind those view counts sit millions of individual videos: roughly 5.4 million posts on #zodiac, 3.8 million on #astrology, and 866,000 on #horoscope, per the same tracker. The niche tag #astrologytok — the community's insider label — carries another 204,100 posts. (TikTokHashtags.com)
One technical footnote matters a great deal here. In February 2024, TikTok removed public hashtag view counts from its Creative Center after researchers used the data to compare the reach of competing political hashtags during the Israel-Gaza war. (The Washington Post, Center for Countering Digital Hate) Since then, the billion-view figures you see quoted around the web come from third-party aggregators and cached snapshots, not TikTok's own live dashboard. That is exactly why dating and attributing these numbers is non-negotiable.
#WitchTok, tarot, and the wider spiritual tag cloud
Astrology does not trend in isolation. It sits inside a broader "spiritual content" universe on TikTok that includes tarot, manifestation, crystals, and witchcraft. The breakout tag here is #WitchTok, which covers contemporary witchcraft, paganism, psychics, and spellwork. By reporting from The Spectator, #WitchTok had amassed roughly 64.8 billion views — for scale, that dwarfs #Kardashian (about 6.4 billion) and #LoveIsland (about 4.9 billion) at the time of writing.
These overlapping communities feed each other. A viewer who watches a "which crystal for your sign" video gets served birth-chart breakdowns, tarot pulls, and Mercury-retrograde warnings next. That cross-pollination is a big reason astrology content compounds so quickly — the algorithm treats it as one interest graph. If you want to see how the different practices relate, our beginner's guide to astrology on /learn breaks down where charts, signs, and horoscopes actually come from, and you can generate your own birth chart to see what the creators are actually reading.
Astrology on Instagram: posts and reach
Instagram is astrology's second home — more static, more aesthetic, and heavier on carousels, memes, and infographics than TikTok's video-first feed. The core hashtag is deep: #astrology carries roughly 31 million posts on Instagram, a level of saturation that hashtag tools rate at maximum competition. (iQ Hashtags)
The long tail is where a lot of engagement actually lives. Niche community tags such as #astrologersofinstagram (about 423,000 posts) tend to reach a more committed, higher-intent audience than the oversaturated headline tag, according to hashtag analytics from Skweezer. Astrology memes are a category unto themselves: #astrologymemes is one of the most consistently shared formats because it travels beyond the astrology bubble into general-interest feeds.
The top astrology creators and their followings
The reach isn't just hashtags — it's anchored by a set of recognizable creators who function as the category's anchors. Follower counts below are point-in-time and shift constantly, so treat them as a ranking snapshot rather than live figures.
| Creator | Best known for | Platform | Followers (reported) |
|---|---|---|---|
| Maren Altman | Astrology + crypto predictions | TikTok | ~1.4M (Decrypt) |
| Chani Nicholas | Progressive, identity-focused astrology | ~687K (IZEA) | |
| Indigo Selah | Pop-culture astrology takes | TikTok | ~545K (IZEA) |
| Julia Kelly (Your Mom's Horoscope) | Weekly updates, moon cycles | TikTok | ~366K (IZEA) |
| The AstroTwins | ELLE horoscopes, longtime pros | TikTok | ~10.5K (IZEA) |
A few patterns stand out. First, TikTok-native creators like Maren Altman — who joined the platform in September 2020 and crossed a million followers within roughly a year — built their audiences by fusing astrology with adjacent obsessions like cryptocurrency. (Decrypt) Second, established professionals like The AstroTwins (Ophira and Tali Edut), who write horoscopes for ELLE, command large audiences on their own websites and newsletters even when their raw TikTok follower count looks modest — platform-native metrics don't capture their full reach. Chani Nicholas, meanwhile, parlayed an Instagram following into a bestselling book and her own astrology app, showing how creator influence now flows into products.
Apps as the commercial engine: Co–Star and beyond
Social reach converts into installs, and the astrology-app market is where the money shows up. The category leader is Co–Star, the minimalist, AI-and-NASA-data horoscope app launched in 2017. By 2023 it had surpassed 30 million registered users, per Statista. Its cultural penetration among young women is striking: reporting has cited that roughly 25% of U.S. women aged 18–25 have downloaded the app, and Co–Star was the most-downloaded astrology app in the U.S. in September 2024 with more than 151,000 downloads that month.
Step back and the market is genuinely large. Analysts pegged the astrology app segment at around \$3 billion in 2024, projected to reach roughly \$9 billion by 2030 at a ~20% CAGR. (Business Research Insights) CBS News has described online astrology overall as a \$3 billion industry and growing. (CBS News) For the full market breakdown, see our astrology industry statistics explainer.
Who is actually watching?
The audience skews young and skews female, though the belief numbers are broader than you might expect. On the demographics of engagement, hashtag-analytics data suggests women aged 18–34 account for roughly 68% of interactions with astrology hashtags. (Skweezer)
- Women 18–3468%
- Everyone else32%
Belief is a different metric from engagement, and it's wider. A Harris Poll of 2,069 U.S. adults in February 2024 found that 62% of Gen Z respondents consider themselves believers in astrology. (Newsweek) More broadly, roughly 30% of American adults say they consult horoscopes, tarot cards, or fortune tellers at least once a year. (CBS News)
The gender split shows up internationally too. Statista data cited in coverage of the trend found that 52% of women aged 18–34 in India follow astrology on social media, versus 27% of men in the same bracket. Astrology's accessibility — free, passive, endlessly scrollable — is a big part of why the audience skews toward younger women who encounter it simply by using the apps they already use.
Why astrology content spreads so well
The virality isn't an accident — astrology is almost perfectly engineered for social platforms:
- Built-in segmentation. Twelve signs means twelve automatic audience buckets. A "how each sign handles a breakup" video hands the algorithm a dozen reasons for viewers to tag friends and stitch replies.
- Identity and belonging. Sign identity is a low-stakes personality label people are eager to claim and defend, which drives comments, duets, and shares.
- Short-form fit. A daily horoscope or "your sign this week" clip is naturally bite-sized — ideal for the 15-to-60-second format that TikTok and Reels reward.
- A sense of agency. Creators and researchers alike note that Gen Z audiences turn to astrology for control and self-development when life feels chaotic, which makes the content feel useful rather than merely entertaining. (The Week)
Growth over time
Astrology's social surge tracks neatly against the rise of the platforms that carry it. The modern wave started with app-era personalization, accelerated through the pandemic's spiritual searching, and matured into a multi-billion-dollar creator-and-app economy.
- 2017Co–Star launches, kicking off the astrology-app era
- 2020Pandemic lockdowns fuel #WitchTok and astrology's TikTok boom
- 2023Co–Star surpasses 30 million registered users
- 2024Harris Poll: 62% of Gen Z say they believe in astrology; TikTok removes public hashtag view counts
- 2025Astrology-app market estimated near $3B, heading toward $9B by 2030
The throughline: as astrology moved from print to app to short-form video, each format lowered the barrier to entry and widened the funnel. TikTok and Instagram didn't create astrology's popularity, but their recommendation engines poured rocket fuel on it — turning a niche interest into one of the most-watched content categories of the decade.
Frequently asked questions
How many views does #astrology have on TikTok?
As of a 2025 third-party tracker snapshot, #astrology had roughly 83.9 billion cumulative views across about 3.8 million posts, while the related #zodiac tag had about 98.5 billion views. Because TikTok removed public hashtag view counts in February 2024, these figures come from aggregators rather than TikTok's own live dashboard, so treat them as estimates. (TikTokHashtags.com, The Washington Post)
Who is the biggest astrology creator on social media?
By raw platform following, Maren Altman is among the largest astrology-native creators with roughly 1.4 million TikTok followers, known for blending astrology with crypto predictions. On Instagram, Chani Nicholas (~687K) is one of the most influential, and established pros like The AstroTwins command huge audiences through websites, newsletters, and outlets like ELLE. (Decrypt, IZEA)
What is #WitchTok?
#WitchTok is TikTok's community for contemporary witchcraft, paganism, tarot, crystals, and spellwork. It overlaps heavily with astrology content and had accumulated roughly 64.8 billion views, making it one of the platform's largest spiritual-content communities. (The Spectator)
Who engages with astrology content the most?
The audience skews young and female. Hashtag-analytics data suggests women aged 18–34 make up about 68% of astrology hashtag interactions, and a February 2024 Harris Poll found 62% of Gen Z consider themselves astrology believers. (Skweezer, Newsweek)
How big is the astrology industry overall?
Estimates vary by research firm, but the astrology app segment was valued at around \$3 billion in 2024, projected to reach roughly \$9 billion by 2030. The broader astrology market (apps, readings, media, products) is estimated in the \$12–14 billion range for 2024. (Business Research Insights, CBS News)
Why do these numbers keep changing?
Hashtag view and post counts are cumulative and always rising, follower counts fluctuate daily, and platforms change what data they publish — TikTok removed public hashtag view counts in early 2024. Any single figure is a snapshot in time, which is why every number here is dated and attributed.
Methodology & sources
This article compiles publicly reported statistics from platform trackers, market-research firms, survey data, and press coverage. Hashtag view and post counts are inherently point-in-time and, following TikTok's February 2024 removal of public view counts, are sourced from third-party aggregators; they should be read as estimates rather than official platform figures. Where estimates differ between firms, ranges are noted.
- TikTokHashtags.com — #astrology and #zodiac hashtag post and view counts
- The Spectator — The rise of WitchTok (#WitchTok views)
- The Washington Post — TikTok disables hashtag view counts and Center for Countering Digital Hate
- iQ Hashtags — #astrology on Instagram and Skweezer — astrology hashtag analytics
- IZEA — Top astrology influencers on TikTok and Decrypt — Maren Altman
- Statista — Horoscope and astrology apps (Co–Star user data)
- Business Research Insights — Astrology App Market and CBS News — Astrology's \$3 billion industry
- Newsweek — Gen Z astrology belief (Harris Poll, Feb 2024) and The Week — Gen Z and astrology
All figures cited as of 2024–2026 and are point-in-time snapshots. For related data, see our astrology industry statistics page, or generate your own birth chart.
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